Consumer-facing organizations that ignore Facebook – or only pay it lip service – do so at their own peril. As the Facebook population grows, and as Facebook users spend more time there, the risk to the organization that stems from a poor Facebook experience is only increasing. But using Facebook successfully depends on much more than design and tools.
This seminar will discuss the best practices for providing a great customer experience in Facebook (with a focus on RightNow CX for Facebook), touching on the configurations, resources, and processes that will result in a great experience for customers that’s not only effective and fun, but also consistent with the experience via your other support channels. (You don’t need to use RightNow CX for Facebook to get something out of this seminar).
Who should attend: Community Managers, Social Media Managers, Customer Care Managers, Marketing Execs
Matthew Lees, Director Social Practices at RightNow
View the recorded event here: http://rightnow.adobeconnect.com/p41734114/